By Trevor Kerton

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The first column is read first, then the next and so on. Thus if the first column had numbers, and the next one had useful descriptions, the positioning of these descriptions will suffer. The strategy is to avoid using such tables near the top of the key pages. Large sections of Java scripts also will have the same effect on the search engines. The HTML part will be pushed down. Thus again, place your long Javascripts lower down on key pages. Link Spamming Realizing the importance of links and link analysis in search engine results, several link farms and Free for All sites have appeared that offer to provide links to your site.

Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services. e. every web page and not just the home page, to the most popular search engines and directory services. Hire 35 someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service. • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high.

Instead HTML links should be used. This is because search engines would not read image links and the linked pages may not get crawled. Frames There are some engines whose spiders won’t work with frames on your site. A web page that is built using frames is actually a combination of content from separate “pages” that have been blended into a single page through a 32 ‘frameset’ instruction page. The frameset page does not have any content or links that would have promoted spidering. The frameset page could block the spider’s movement.

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Advanced SEO Techniques by Trevor Kerton


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